DKNY SPRING 2020
DIGITAL CAMPAIGN COPY
DKNY’s Spring 2020 campaign is a colorful, vibrant and sensual metaphor of singer-songwriter Halsey and artist-model David Alexander Flinn’s journeys in and with New York. Against the backdrop of the city’s subway, the two showcase modern street wear from the new collection.
With the hashtag #DKNYCALLING, consumers are invited to inspire and share their own NY calling.
The client commissioned creative copy for the campaign’s web pages and marketing emails.
Photographed by Zoey Grossman
Styled by Zoe Costello
Films by Nathalie Canguilhem
DKNY Spring 2020